(Answered) Question answer in 2-3 paragraphs-market testingmany new

Management Studies

Question: Answer in 2-3 paragraphs-Market testing

Many new products undergo market testing before being launched on a full scale. Market testing is very common with consumer goods and with expensive industrial goods and new technologies.

Let's summarize and discuss some of the market testing methods that are most commonly used in practice.

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Marketing Management, Management Studies

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