(Answered) Question answer discussion questions 1 and 21 what is the

Management Studies

Question: Answer discussion questions 1 and 2:

1. What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets?

2. What is the marketing plan, and what are its major components?

Author: Pride, Hughes, Kapoor (2015/2017). Foundations of Business (5thed.). South-Western Cengage Learning

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92767516
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