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Question: After watching this video -- we want to consider the shift in marketing from business to business. We have discussed direct marketing to target markets - but if we work for a organization whereby we market to other businesses -- what approach would you use.? Select a product that you represent and tell us how you would market that product to another business?

Video: Documentary- The Story of Content: Rise of the New Marketing (By Content Marketing Institute)

Marketing Management, Management Studies

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