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Question: Activity: Write a 3 to 5 page paper (750 to 1200 words, not including the cover page and reference page) in APA format in response to the prompts below. Please use this APA Sample provided in Unit 1 to complete your assignment. Respond to the prompts in one long cohesive essay (do not just answer the questions in a Q&A format). Select a firm to analyze. In this assignment you will also be assessed on the Institutional Learning Outcome of Ethical Reasoning.

a. Discuss the two cost leadership approaches and argue which of these approaches seems more reasonable for the firm you selected in Unit 1. Describe the conditions that would make each approach make more or less sense.

b. Assuming that the firm you selected in Unit 1 is the firm you are advising. Read the Ethics and Strategy information on the "Race to the Bottom" on page 111. Your company is considering moving its manufacturing to China or Western Europe. What product differentiation strategies do you recommend for your firm? What ethical guidelines should the company have in place prior to signing an agreement with a firm? Describe the advice you would give to them regarding their product differentiation and cost leadership advantage.

Information related to above question is enclosed below:

Attachment:- Page 111.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92776777

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