Question: Activity 1: Developing an International Strategy

You will now develop an international strategy for a new product or service. Based on what you learned in Task 7, and based on the concept of Blue Oceans and sound international marketing principles, select a product or service and design a strategy to bring it to market. Think profitability but also making your brand known, and being culturally sensitive. Be specific and clear. The final strategy should be detailed in a presentation that you will include in your final project submission.

You might want to use 7 Recommendations for a Balanced Global Marketing Strategy or download The global Marketing Playbook

Activity 2: Case Study 13 Businesses with Brilliant Global Marketing Strategies

Analyze the 13 businesses to determine what strategies they used in the international market.

(1) What were the strategies?

(2) Were they all different? Why?

(3) What markets were they attempting to address?

(4) Would some of the strategies work for every other company? Why or why not?