(Answered) Question according to your understanding about services

Management Studies

Question: According to your understanding about Services Marketing, in the future if you would like to engage the service industry,

(1) Which service industry do you like? Why?

(2) In this industry, what is the top one company in this industry? Please justify your answer such as market share, market value and so on. (e.g., you would like to work in National Basketball Association (NBA). According to the statistical data of NBA, the team, Los Angeles Lakers, is the most valuable basketball team in NBA).

(3) What marketing strategies does this company take to promote its company?

(4) Following (3), how to enhance this current situation?

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Marketing Management, Management Studies

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