Question a customer relationship management is a strategy, Ask an Expert

Management Studies

Question :

(a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations.

(b) To achieve CRM strategy goals, Information Technologies are used to better analyze information about prospects and customers. Discuss on the critical information that can be derived from a CRM system.

(d) You are a CRM Consultant and have to advise a potential CRM client on the areas where CRM can help an organization. Explain where CRM can help an organisation?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590201

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