Question 1.

You are now leading your marketing team to conduct a thorough SWOT analysis.

Time that thoroughly and accurately identifying the strengths, weaknesses, opportunities and threats of an organization is absolutely crucial to the marketing plan.

After conducting a SWOT analysis you are to discuss how the information gathered will be instrumental in the development of the organization's marketing strategy currently under development.

Fully explain. 2 reference and 250 answer

Question 2.

Now that you have conducted the SWOT analysis, you and your marketing team are to provide recommendations on how to overcome some of the weaknesses and threats that your organization is currently facing.

Moreover, you are to also discuss how the company is able to capitalize on its strengths and opportunities in light of the current market conditions.

Be sure that you take into consideration the organization's close competitors and also discuss possible strategies to stay ahead of the current competition.

2 references and 250 word answer