Question 1why are relationship marketing rm and , Ask an Expert

Management Studies

Question 1:

Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts?

Question 2:

Critically evaluate Orange's approach to implementing RM and CRM?

Question 3:

To what extent have customer's benefited from the development of CRM?

Question 4:

How can Orange benefit from the adoption of CRM?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9587264

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