Question 1
Which of the following is NOT considered a direct marketing tactic:
Telemarketing
Catalogs
E-mail
Product Placement
Infomercials

Question 2
A company's website is an example of what type of message channel?
Earned
Paid
Owned
Shared
Traditional

Question 3
Which of the following would represent price discrimination by Paula's Lemonade Shack:?
Charging higher prices for strawberry lemonade
Charging different prices in different markets
Restricting discounts to purchases of $10 or more
Charging higher prices on really hot days
Charging better dressed customers higher prices

Question 4
Which of the following is NOT a goal of data mining?
Predicting consumer behavior
Increasing sales
Aiding new product development
Defining the brand's unique selling proposition
Building long-term customer relationships

Question 5
Which of the following does NOT represent "noise" in an advertising scenario?
A cluttered page of ads
Consumer brand perceptions
Misprinting of a magazine ad
A misspelled headline
A web browser ad blocker

Question 6
An individual's personality can be likened to a company's what?
Annual report
Human resources office
Brand
CEO
Holiday party

Question 7
Which of the following is NOT a key challenge associated with integrated marketing communications:
Growing number of consumer touchpoints
International differences
Coordination across business units
Branding consistency
Generating new product ideas

Question 8
Which of the following does NOT represent a fully brand-controlled message channel?
TV advertising
Trade shows
Social media
Catalogs
Billboards

Question 9
A satisfied customer writing a unsolicited rave review on a company website or a review site like Yelp is an example of what?
Push marketing
Word of mouth
Pull marketing
Direct marketing
Paid media

Question 10
Which of the following does not constitute a push marketing strategy?
Promotional allowances
New retail locations
Sales force incentives
Consumer advertising
Increasing inventory levels