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Question 1:

The product manager when introducing a new product wants the product to enjoy a long and happy life.

(a) How will the ‘life' of a product be conceptually analysed?

(b) How can this concept help the marketer for developing good marketing strategies for different stages of the product's life?

Question 2:

a) Distinguish between the marketing concept and the societal marketing concept

b) Elaborate on the benefits of using the internet as a marketing tool

Question 3:

(a) Using examples, describe two characteristics of services.

(b) Elaborate on the elements of the marketing mix for services.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9589560

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