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Question 1:

The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forthrightly with the news media, the community and employees at large. With this in mind explain the key factors to successful crisis management.

Question 2:

(a) Show the various issues that make an effective news release.
(b) What are the required considerations when planning a press event?

Question 3:

Enhancing credibility and winning trust must be the primary employee communications objectives nowadays. What elements would you consider in coming up with an employee strategic communication program and enumerate on the tactics that you will employ to enhance communication with this public?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9590235

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