Question 1the event manager plays a pivotal role in event, Ask an Expert

Management Studies

Question 1

The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event

Question 2

List down the factors that help build a brand. What is the role of brand image in event marketing?

Question 3

Events also need to be promoted to make them successful. How will you manage Public Relations for events? Discuss the stages in PR strategy

Question 4

What are the main factors that influence consumer behaviour? Explain social factors as a major determinant of consumer behaviour

Question 5

Define sales promotion. Describe the various sales promotion tools that are targeted at customers

Question 6

What is a creative brief? Why is it important for an event?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9587606

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