Question 1successful marketing depends largely on a, Ask an Expert

Management Studies

Question 1:

"Successful Marketing depends largely on a company's ability to manage its marketing programmes within its environment".

(a) What is your understanding by "Environmental Scanning"?

(b) How do environmental factors affect business?

Question 2:

Write short notes on the following:

(a) Service Marketing
(b) Branding
(c) Product Life Cycle
(d) Customer Service

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9587432

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