Question 1

Pricing objectives should flow from, and fit in with:

• shareholder expectations and market practices.
• company-level and marketing objectives.
• regulatory policies.
• market price leader actions.

Question 2

Deciding to stock a product, providing display space, and extra sales emphasis on a sales promotion would be done by the __________.

• employee
• customer
• consumer
• intermediary

Question 3

Pioneering advertising:

• helps turn potential customers into adopters.
• points out product advantages to affect future buying decisions.
• tries to keep the product's name before the public.
• tries to develop selective demand for a specific brand.

Question 4

A one-price policy means:

• offering the same price to all customers who purchase products under essentially the same conditions and in the same quantities.
• never using temporary sales or rebates.
• selling to different customers at different prices.
• setting a price at the right level from the start and never changing it.

Question 5

Recently, some executives for highway construction companies agreed to stop competing with each other on price and to meet every three months to decide their price for the next quarter. In this situation:

• the Robinson-Patman Act has been violated by price discrimination.
• the Sherman Act has been violated.
• the executives are exercising their right to free trade.
• as long as prices don't increase--the executives have done nothing wrong.