Question: 1

Part. (A)

Select any Multinational Company in the UAE and then discuss how that organisation is communicating and promoting its product and services to help it be known through word of mouth. Conduct some research and discuss the importance and benefits of good public relations. Also discuss how failure in keeping good public relations affects the overall working of the organisation. Suggest some ways as to how to improve relations with the public. Provide references and citations to support your evidence. (1000 words)

Part. (B)

Write a reflective summary based on various academic skills taught in class including Brainstorming, Note taking, Summarising, Paraphrasing, Plagiarism and Referencing. It must be of 500 words.

OR

Question: 2

Part. (A)

Select an organisation/company in the Sultanate of Oman and then define internal communication and discuss what the various types of communication that organisation is using for internal communication. Conduct some research and identify the benefits of good internal communication. Next, discuss how the failure in good internal communication affects the working of organisation. Suggest some ways as to how to improve internal communication in that organisation. Provide references and citations to support your evidence. (1000 words)

Part. (B)

Write a reflective summary based on various academic skills taught in class including Brainstorming, Note taking, Summarising, Paraphrasing, Plagiarism and Referencing. It must be of 500 words.

Guidelines to Students: (Part A - 1000 words)

Detail: You are required to communicate ideas and solutions with a rationale by following these headings

Step 1:- Introduction: To begin your individual formal report, provide a general idea about the selected topic. Provide at least two definitions of your selected topic along with citations and references.

Step 2:- Main Body: Undertake personal research to present, evaluate and interpret information related to your selected topic. Discuss the topic by considering the following points.

- Identify and discuss the benefits
- Discuss how it affects the working of an organisation
- Suggest ways for improvement

Step 3:- Conclusion: Sum up the discussion and draw the conclusion.

Step 4:- References: Provide at least 8-10 references and follow the Harvard system of referencing. There should be a mix of books, websites, journals and magazines etc.

(Part B - 500 words)

Briefly Introduce Yourself

WHAT? What have you learned through this course? What stands out to you, feels new to you, excites you, or challenges you?

SO WHAT? Why does this learning matter? Why does it stand out to you? Why is it important - to you personally or as part of the bigger picture?

NOW WHAT? What do you do from here? How will you take this learning with you? Does this learning change your perspective, your career goals, or your interests?

2. Group Presentation:-You are required to prepare a power point presentation (at least 10 slides and a maximum of 15 slides) based on your individual formal report (Part A) to present in class. It should include all parts like introduction, main body, conclusion and references of the report. The first slide should clearly state the topic of your report, Name and ID Numbers of all group members. You are required to submit a hard copy of the power point slides on the day of presentation.