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Question 1:Observation Study

Visit a store (grocery or major retail store) and spend at least two hours there during the peak period. Observe the service the store provides to customers while they are checking out. Use the questionnaire here to record your observations. Important:Be sure to speak with the store manager and obtain permission to conduct research on the store premises before proceeding with your research and data collection.

Write a two-page report on your statistics. Can you see a pattern in the observations? If yes, why do you think that pattern exists? Give possible reasons for your findings. Apply APA standards for writing style, spelling, and grammar.(get observation study)

Questionnaire

Store___________

Location________

Date___________

Time___________

Pleasant greeting on moving to your place at the checkout yes no

Too few checkout counters yes no

Long wait line yes no

Cashier: Quick and efficient yes no

Cashier: Friendly and pleasant yes no

Used self checkout yes no

Purchases packed quickly yes no

Bags provided were flimsy yes no

Bags provided were attractive yes no

Offer made to carry your bags to your car yes no

Other facts______________________________________________________

Question 2: Observing Deliberation Time

This observation task can be conducted near any vending machine at your workplace, public library, mall, or any other location.

Observe how long people take to make a purchase at various machines and determine the factors that influence the deliberation time.

1. List the variables that would affect deliberation time.

2. List the "observations" that would reflect each of these variables.

3. Develop an observation form you can use to collect the needed information.

4. Do five such observations, enter the data in the form, and report your findings.

Share your findings in a two-page piece. Apply APA standards for writing style, spelling, and grammar.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9789938

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