Question 1:

"Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research process. Outline the various stages that are involved in the marketing research process and explain the activities that are carried out at each stage.

Question 2:

The marketing research is a very important element in any organisation's marketing Information System. Examine the role and importance of marketing research within the organisation's Marketing Information System and how it is related with the other elements of the system.