Question 1
In a study of 19 female volunteers from a university campus, those participating in group exercise showed above average weight loss results. Is this study generalizable?
A.Yes, to everyone.
B.Yes, to college age women.
C.Yes, to women.
D.No.
Question 2
In a year long study of randomly selected adult women, those who participated in group exercise lost an average of 10 more pounds than those who did not. Are the results generalizable?
A.Yes, to everyone.
B.Yes, to college age women.
C.Yes, to women.
D.No.
Question 3
Arguments based on analogy offer the weakest evidence.
A. True
B. False
Question 4
In a study, if the two variables are highly and positively correlated, one can be interpreted as causing the other.
A. True
B. False
Question 5
A syllogism is an inductive argument with two premises and a conclusion.
A. True
B. False
Question 6
A hypothetical syllogism is valid if it is in the form of __________.
A.modus ponens.
B.modus tollens.
C.a chain argument.
D.Any of the above.
Question 7
Moral reasoning refers to decisions about what we ought or ought not do.
A. True
B. False
Question 8
___________ believed that morals are universal, not relative.
A.Bentham
B.Gilligan
C.Kohlberg
D.Kant
Question 9
___________ believed that moral decisions are those that produce the most benefit and the least pain for the greatest number of people.
A.Bentham
B.Kohlberg
C.Gilligan
D.Kant
Question 10
Moral dilemmas exist when there is a conflict between moral values.
A. True
B. False
Question 11
An automaker's car was just named number one by J.D. Power & Company. According to the SWOT model, this is an example of a _______.
A.Strength
B.Weakness
C.Opportunity
D.Threat
Question 12
A utility company's energy generation facilities were built in 1962. According to the SWOT model, this is an example of a _______.
A.Strength
B.Weakness
C.Opportunity
D.Threat
Question 13
An investment bank is facing increased Security and Exchange Commission (SEC) regulation. According to the SWOT model, this is an example of a _______.
A.Strength
B.Weakness
C.Opportunity
D.Threat
Question 14
A pharmaceutical company finds that the fastest population growth is occurring in the 65+ age group. According to the SWOT model, this is an example of a _______.
A.Strength
B.Weakness
C.Opportunity
D.Threat
Question 15
A retailer hears that a national pandemic is declared. According to the SWOT model, this is an example of a _______.
A.Strength
B.Weakness
C.Opportunity
D.Threat
Question 16
Surveys, focus groups, and experimentation are all types of marketing research .
Question 17
When a company refuses to abandon a preconceived notion that is shown to be erroneous, it may be exhibiting confirmation bias.
A. True
B. False
Question 18
The SWOT strategic model helps companies (re)position to _____________.
Question 18
A.take advantage of opportunities.
B.leverage strengths.
C.guard against threats.
D.All of the above.
Question 19
The average American is exposed to _________ ads per day.
A.300-350
B.600-625
C.100-150
D.800-900
Question 20
Increasingly sophisticated advertising ___________.
A.leads to deceptive techniques.
B.persuades people to buy things they may not be able to afford.
C.requires more critical thinking by consumers.
D.a and b
E.b and c
F.a and c
G.None of the above.
Question 21
For the majority of the population, newspapers are still the primary source for the news.
A. True
B. False
Question 22
News organizations reliably present objective and unbiased coverage of events.
A. True
B. False
Question 23
Social networking sites are __________.
A.used by potential employers.
B.used by law enforcement.
C.used by identity thieves.
D.a and b
E.b and c
F.a and c
G.a, b and c
Question 24
Corporations spend more money on lobbyists than any other entity.
A. True
B. False
Question 25
_________ notion of the __________ is fundamental to the US Constitution.
A. Hobbes' ..... state of nature
B. Kant's ..... categorical imperative
C. Bentham's ..... utilitarian calculus
D. Locke's .....social contract
E. None of the above.