Question 1:

(i). What is the aim of direct marketing?

(ii). Explain briefly the features of direct marketing.

(ii). Outline 4 reasons why direct marketing has become one of the fastest growing areas of marketing communication.

Question 2:

"Direct marketing is often referred to as interactive marketing because it goes beyond mass marketing's broad audience appeal and involves two-way communication between sellers and buyers." (Spiller and Baier, 2005)

Elaborate on any 5 major channels for direct marketing which CMS can propose to DecoPlus to support its direct marketing efforts.