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Question: 1. How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.

2. Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.

3. Describe each level of Maslow's Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.

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