Question 1

Find a scholarly business research article that uses qualitative data collection and analysis methods. Read the article all the way through before you post.

Question 2

Observe some people doing something for about 15 minutes. You could do it almost anywhere: in a store, at work, or even at home if you live with other people! Before you begin, think about a question you want to answer, such as "Where do customers go after they enter this store?" or "How do people act when they are in their offices?"