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Question 1:

Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle.

Question 2:

(i) Explain the formula S = FC + VC + SFC + P. Support your answer with relevant examples.

(ii) How will you use this formula to ensure that your food & beverage operations are on the right track?

Question 3:

‘In beverage costing, one of the basic principles of pricing is: the higher the initial cost, the lower the mark up'. With supportive arguments and examples, explain how and why you may be in agreement or disagreement with this statement.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9589210

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