Question 1

Describe which stage in the product life cycle the Eubiq Power Track is at. Then, discuss three (3) marketing strategies appropriate for Eubiq Power Track at its current stage in the product life cycle.

Question 2

(a) Apply three (3) segmentation variables to describe the target market for the Eubiq Power Track.

(b) The Eubiq Power Track is very new to consumers. Most of them may not have heard about the brand or the product. To generate favourable attitudes and preference towards the brand, it must establish a basis for its customers to evaluate the product and service offerings. Using the Customer-Perceived Value (CPV) model, explain the basis for a prospective customer to evaluate all the benefits and all the costs which will result in a positive CPV for the Eubiq Power Track.

Question 3

(a) Discuss how the final price was derived for the Eubiq based on the six-step pricing procedure.

(b) Employ two (2) possible price adaptation strategies to encourage more consumers to purchase the Eubiq.