Question 1critically examine the importance of product, Ask an Expert

Management Studies

Question 1:

Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?

Question 2:

(a) What are your favourite brands and why?

(b) Select two consumer brands of your choice which compete in the same market. Evaluate their relative points of parity and points of
difference using the positioning guidelines to support your answer.

Question 3:

Write short notes on the following :

(a) Importance of trade mark
(b) Causes of brand failure
(c) Five Discovery Skills that make innovators different
(d) Concept of selling the brand inside
(e) Globalisation v/s localisation strategies

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590220

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