Question 1.About one-third of U.S. corporate profits are generated through:
international business.
search engines.
government agencies.
referrals.
Question 2.The U.S. government refers to its international information effort as ________, the attempt to enhance understanding of our culture and promote our foreign policy objectives.
public information.
information agency.
public diplomacy.
international relations.
Question 3.The long-gone notion known as "caveat emptor" refers to:
preemptive consumer protection.
let the buyer beware.
the customer is always right.
free marketplace ideas.
Question 4.Which is NOT a Hofstede's cultural dimension that addresses a cultural difference?
power distance.
individualism.
uncertainty avoidance.
hierarchy.
Question 5.The pinnacle of corporate sponsorships is:
the National Basketball Association.
the Olympics.
the telecommunications industry.
the Super Bowl.
Question 6.Public relations specialists often work primarily with what department regarding employee communications?
human resources.
legal.
marketing.
labor relations.
Question 7.Public relations professionals are best suited to explain the benefits of globalization, which must be communicated to three key groups EXCEPT:
companies.
nongovernmental organizations.
international institutions.
governments.
Question 8.Hundreds of nongovernment organizations which depend on international support for their programs and causes include all of the following EXCEPT:
Greenpeace
Amnesty International.
Doctors Without Borders.
Christian Adoption Agency.
Question 9.Public relations plays a critical role in sports beyond promotion. Which of these areas is important to public relations in sports?
advertising.
sponsorship management.
team management.
limiting visibility of boorish athletes.
Question 10.A survey of consumers showed that 70 percent believe the number one criterion for good corporate citizenship is:
keeping prices low.
treating employees well.
providing a tidy profit for investors.
producing well-written and informative messages.