Question 1:

(a) Explain the purpose and relevance of a business plan within the hospitality sector.

(b) Discuss the importance and role of market research within business planning for the hospitality industry

(c) Identify and explain what purpose a business plan can serve for a hospitality related organization.

(d) Illustrate the prime characteristic that a business plan should have.

Question 2:

There is the creation of an advanced Emirates Waterpark on an unused area of South Padre Island in the Emirates. The project includes the design, supervision and commissioning of a Waterpark, with the contract commencing in early 2009 and completion for 2010. The total project had a value of US$20 million. The park has a large catchment area of customers including local residents and seasonal visitors. The Waterpark incorporates the latest available ride innovations in the industry, with uphill water coasters, surfing machines, ride conveyors as well as the more usual attractions.

(a) In relation to the above case discuss what five characteristics should be taken into consideration whenever implementing such a leisure attraction and its facilities.

(b) Referring to the case study, explain how any five component of extended hospitality concept mix can be applied to enhance marketability of the leisure attraction. Provide justifications for your answers.

Question 3:

(a) Define the term:
i. Culture
ii. "organizational culture'

(b) Identify and briefly explain the main eight factors that make up the cultural environment of any given hospitality service provider.

(c) Describe the following :

i. Any five forces that lead to change within the hospitality sector.
ii. Any five factors that lead to individual resistance to change within hospitality