Question 1a explain in thorough details what is, Ask an Expert

Management Studies

Question 1:

(a) Explain in thorough details what is advertising.

(b) A standard definition of advertising is said to have five basic components. With particular reference to your awareness of advertising, explain the five basic components.

Question 2:

(a) Write short notes on each of the following:
(i) Advertising
(ii) Advertiser
(iii) Advertising plan
(iv) AIDA

(b) A facet model has been derived for an effective advertising.

It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour. The six modes have been divided in various components.

Give a brief description of all the components of the six modes.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9588382

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