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Question 1:

a) Explain how a business could carry out market research.

b) Describe the difference between selling and marketing.

c) Describe the 4 main international market entry modes.

Question 2:

a) Describe the concept of "the Value Chain", and how its component parts can be used to enhance the firm's competitive advantage.

b) What is meant by "Global Market Convergence"? Provide an explanation of this concept, and also, provide examples to demonstrate this phenomenon in action.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9588386

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