Question 1:

a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer.

b) Describe how branding can benefit a tourism/hospitality organisation.

Question 2:

Southwest Airline grows by entering new markets that are overpriced and underserved by current airlines. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it grows the market in every city it serves by making flying affordable to people who previously could not afford to fly.

a) Describe Ansoff's product-market expansion grid and discuss its importance for Marketing Managers.

b) Using Ansoff's model, identify and explain on the growth strategy used by Southwest Airline.