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Question 1

a) Discuss the importance of a good research design.

b) Discuss the difference between descriptive and causal research.

Question 2

a) Discuss the chore of locating published secondary data that is appropriate for a researcher.

b) Discuss the advantages and disadvantages of depth interviews and illustrate situations in which such interviews can be fruitfully employed.

Question 3

a) Discuss the different survey methods by mode of administration.

b) Discuss the difference between internal and external validity.

Question 4

a) Discuss the population sampling frame discrepancy and methods of resolving it

b) Discuss the factors to consider in selecting a sampling technique.

Question 5

Discuss in details the steps involved in the questionnaire design process and how each step affects the design.

Marketing Management, Management Studies

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