QUESTION 1

(a) Critically examine the scope of Marketing Analysis that a company needs to undertake in the development of a Marketing Strategy

(b) The effectiveness of a Marketing Plan is dependent on segmenting, targeting, differentiation and positioning processes. Discuss by providing relevant examples

QUESTION 2

Building profitable customer relationships and gaining competitive advantage requires delivering more value and satisfaction to target consumers than competitors do. Discuss this statement highlighting the various elements of marketing mix

QUESTION 3

Examine and contrast the various data collection techniques for exploratory research in marketing. Use examples to support your answer

QUESTION 4

With the advent of Internet, traditional forms of advertising have become outdated and ineffective. Discuss by providing concrete examples of advertising messages from different channels and their impact