Question 1a what is consumer behavior b list 7, Ask an Expert

Management Studies

Question 1:

(a) What is "consumer behavior"?
(b) List 7 characteristics of consumer behavior.

Question 2:

(a) Define "market segmentation".
(b) List 4 bases for market segmentation.

Question 3:

Briefly describe Maslow's hierarchy of needs

Question 4:

Name and briefly describe the four essential stages of the consumer decision process.

Question 5:

Freud's psychoanalytic theory of personality was built on the premise that unconscious needs or drives are at the heart of human motivation and personality.

(a) Briefly explain the interacting systems which make up personality.

(b) Enumerate and explain the stages of personality development.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590215

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