Question 1a organisations make use of advertisements to, Ask an Expert

Management Studies

Question 1:

(a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used.

(b) Civil Society Organisations have expressed concern on usage of Nudity & Sex appeal in advertisement. Would you consider such advertisements as offensive or effective? Discuss.

Question 2:

(a) Consumer promotion is a key ingredient in marketing campaign. Describe with examples five different types of sampling program.

(b) What are the disadvantages of sampling program? What could be done to improve the odds of success of a sampling program?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590263

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