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Question 1:

(a) Critically evaluate the role of an agile network in building relationships with customers.

(b) Briefly outline the six markets relationship framework.

Question 2:

(a) Using the ACURA model explain how a customer centric firm can increase its profitability.

(b) Discuss why customer retention strategies increase the profitability of a firm.

Question 3:

(a) What are the challenges of one-to-one marketing in the 21st century?

(b) Show the importance of market segmentation for a firm striving to gain customer loyalty.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9590101

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