Question 1.1.  Describe the significance of an information system.

Question 2.2. What are the differences between the international marketing research process and the domestic research process. Please explain with examples.

Question 3.3. In determining a location for a men's clothing store, what kinds of secondary data should be available for each proposed location?

Question 4.4. When is it suitable to use a diary panel and when should it be disregarded?

Question 5.5.  Explain the two types of consumer purchase panels.

Question 6.6.  What is the observational method? Describe its benefits and its cons.

Question 7.7. Validity refers to the extent to which a scale truly reflects the underlying construct it is attempting to measure. How many approaches are typically used to assess validity? Explain the approaches.

Question 8.8. Define stratified sampling and cluster sampling.

Question 9.9. Explain probability and nonprobalility sampling and the uses for each.

Question 10.10. Harvett Beverages has just developed a new soft drink. What factors should Harvett Beverages consider when deciding whether to use a test market for the product?