Question 1.1. (TCO 6) _______ data are those that are owned by someone else, typically free or inexpensive, that have potentially unknown quality. 

Secondary

Primary

Internal

External

Question 2.2. (TCO 6) A number of demographic factors have been shown to impact healthcare utilization. For example, _____ are more aware of available health services and are quicker to turn to health professionals when symptoms arise. (Points : 5)

Latinos

the elderly

men

women

Question 3.3. (TCO 7) South Baptist Healthcare Center is monitoring the increase in use of social media among the population. This trend is part of the _____ component of the external environment analysis. (Points : 5)

competitive

legal/regulatory

economic

technological

Question 4.4. (TCO 7) As part of the ______ audit, a healthcare marketer examines competitors, market position, and market share. (Points : 5)

external

internal

financial

community health

Question 5.5. (TCO 8) In order to answer the research question regarding the speed of service in the emergency department, Northeast Hospital observes the actions of research subjects through a recording device. This primary data collection method is known as a(n) ______. (Points : 5)

personal interview

focus group

survey

observation

Question 6.6. (TCO 8) Advantages of a ______ survey is that it is a relatively quick way to acquire information and generally results in a higher response rate. (Points : 5)

mail

phone

computerized

personal

Question 7.7. (TCO 9) The goals of the ______ plan are driven or guided by the goals of the _____ plan. (Points : 5)

marketing, strategic

business, marketing

strategic, marketing

strategic, operational

Question 8.8. (TCO 9) In the ______ stage of the marketing planning process, healthcare marketers collect and analyze data regarding trends in internal and external environments. (Points : 5)

environmental analysis

goal and objective development

strategy development

evaluation

Question 9.9. (TCO 10) In the development of the _______ , the healthcare marketer seeks to gain an in-depth understanding of the organization's products and services and the manner in which customers are served. (Points : 5)

internal audit

external audit

marketing evaluation

situation analysis

Question 10.10. (TCO 10) Using the _____ budgeting method, the healthcare marketer would utilize the marketing plan strategies to develop projections for the current year's budget. (Points : 5)

competitive parity

percentage of sales

objective and task

all you can afford