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Question: 1. You have probably seen a number of public service announcements along the lines of those described in the fear appeals section to discourage drinking and driving. In your opinion, is this form of advertising effective in altering the behavior of people your age? Be specific in justifying your answer.

2. The fear of getting AIDS should be relevant to many college students. Accordingly, would you agree that a relatively weak fear appeal should suffice in influencing students to either abstain from sexual relations or practice safe sex? If you disagree, then how can you reconcile your disagreement with the degree-of-relevance explanation?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92756728

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