Question 1 would promotion be successful in expanding the, Ask an Expert

Management Studies

Question: 1. Would promotion be successful in expanding the general demand for:

(a) raisins,

(b) air travel.

(d) cashmere sweaters,

(e) high-octane unleaded gasoline,

(f) single-serving, frozen gourmet dinners,

(g) cement? Explain why or why not in each case.

2. What promotion blend would be most appropriate for producers of the following established products? Assume average- to large-sized firms in each case and support your answer.

a. Candy bars.

b. Pantyhose.

c. Castings for car engines.

d. Car tires.

e. A special computer used by manufacturers for computer-aided design of new products. Inexpensive plastic raincoats. A camcorder that has achieved specialty-product status.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92759731

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