Question 1 why is quality a difficult term to define how, Ask an Expert

Management Studies

Question: 1. Why is quality a difficult term to define? How can we improve our understanding of quality?

2. Briefly discuss Garvin's eight dimensions of quality. Is Garvin's multidimensional approach a step forward in improving our understanding of quality? Why or why not?

3. Is there a difference between service quality and product quality? If so, what are the implications of these differences for a manager of a service business, such as a restaurant or a retail store?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92790180

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