Question: 1. Why are immediate (versus delayed) rewards more effective in inducing the consumer behaviors desired by a brand marketer? Use a specific, concrete illustration from your own experience to support your answer.

2. One of the major trends in product sampling is selective sampling of targeted groups. Assume you work for a company that has just developed a candy bar that tastes almost as good as other candy bars but has far fewer calories. Marketing research has identified the target market as economically upscale consumers, ages primarily 25 to 54, who reside in suburban and urban areas. Explain specifically how you might selectively sample your new product to approximately two million such consumers.