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Question: 1. Who are competitors? How are competitive rivalry, competitive behavior, and competitive dynamics defined in the chapter?

2. What is market commonality? What is resource similarity? In what way are these concepts the building blocks for a competitor analysis?

The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92711650

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