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Question: 1. What would happen if retailer-organized channels (either formally integrated or administered) dominated consumer product marketing?

2. How does the nature of the product relate to the degree of market exposure desired?

3. Why would middlemen want to be exclusive distributors for a product? Why would producers want exclusive distribution? Would middlemen be equally anxious to get exclusive distribution for any type of product? Why or why not? Explain with reference to the following products: candy bars, batteries, golf clubs, golf balls, steak knives, televisions, and industrial woodworking machinery.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92760651

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