Question: 1. What was the public issue facing The Coca-Cola Company (TCCC) in this case? Describe the "performance-expectations gap" found in the case - what were the stakeholders' concerns, and how did their expectations differ from the company's performance?
2. If you applied the strategic radar screens model to this case, which of the eight environments would be most significant, and why?
3. Apply the issue management life cycle process model to this case. Which stages of the process can you identify in this case?