Question 1 what strategy decisions are needed in the, Ask an Expert

Management Studies

Question: 1. What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions?

2. What kind of salesperson (or what blend of the basic sales tasks) is required to sell the following products? If there arc several selling jobs in the channel for each product, indicate the kinds of salespeople required. Specify any assumptions necessary to give definite answers.

a. Laundry detergent.

b. Costume jewelry.

c. Office furniture.

d. Men's underwear.

e. Mattresses.

f. Corn.

g. Life insurance.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92759157

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