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Question: 1. What is the significance of user-generated content when contrasted with social media and traditional media?

2. You are a brand manager for a sneaker manufacturer like Nike or New Balance and are trying to use Facebook to reach

(a) college-aged women and

(b) men over 55 years of age. What three or four "likes" or interests would you expect each segment to have when you try to reach it with Facebook?

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