Question 1 what is the distinction between top-down td and, Ask an Expert

Management Studies

Question: 1. What is the distinction between top-down (TD) and bottom-up (BU) budgeting? Why is BUTD used in companies that are more marketing oriented, whereas TDBU is found more frequently in finance-driven companies?

2. Why do you think that the trend in marcom budgeting is toward increased expenditures on promotions and reduced advertising spending?

3. Explain the concept of momentum, and offer an account as to why momentum is important for a brand such as Red Bull.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92756281

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