Question 1 what is motivation and why is this idea so, Ask an Expert

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Question: 1. What is motivation and why is this idea so important to marketers?

2. Describe three types of motivational conflicts. Cite an example of each from a current marketing campaign.

3. Explain the difference between a need and a want.

4. What is cognitive dissonance?

5. What are some of the key problems with Maslow's hierarchy of needs?

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