Question 1: What is meant by the term "tactical advertising" and "creative services campaigns" and how do they apply to NBC/Universal ?

Question 2:

A. What job responsibilities would "Head of Advertising" perform?

B. What job responsibilities would "Director of Sales and Marketing" perform?

C. What job responsibilities would "Director of Digital Marketing" perform?

D. What job responsibilities would "Director of Media Planning" perform?

Question 3: What type of campaigns or messages does Universal Studios Hollywood need to promote- and who is their target audience? (Universal Studios Hollywood is Theme Park, Studio Tour, City Walk and Cinemas

Question 4: The following messages (A. B. & C. Below) are found on the Universal Theme Park's website- How would you improve or embellish each message below to attract more 25 year olds (and younger) Latino & Chinese males?

A. "Get ready for the ultimate Hollywood experience!"

B. "Find a full day of action-packed entertainment all in one place: thrilling theme park rides and shows, a real working movie studio, and Los Angeles' best shops, restaurants and cinemas at CityWalk."

C. "Universal Studios Hollywood is a unique experience that's fun for the whole family."

Question 6: How will the new (2019) Universal Theme Park impact China? What sort of marketing efforts should Universal implement to attract Chinese customers that might not know of all the intellectual properties, attractions, rides, etc that are owned or licensed by Universal Theme Parks?