Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

Question 1. What is a research design?

a) A way of conducting research that is not grounded in theory

b) The choice between using qualitative or quantitative methods

c) The style in which you present your research findings, e.g. a graph

d) A framework for every stage of the collection and analysis of data

Question 2. If a study is "reliable", this means that:

a) It was conducted by a reputable researcher who can be trusted

b) The measures devised for concepts are stable on different occasions

c) The findings can be generalized to other social settings

d) The methods are stated clearly enough for the research to be replicated

Question 3. "Internal validity" refers to:

a) Whether or not there is really a causal relationship between two variables

b) Whether or not the findings are relevant to the participants' everyday lives

c) The degree to which the researcher feels that this was a worthwhile project

d) How accurately the measurements represent underlying concepts

Question 4. Lincoln & Guba (1985) propose that an alternative criterion for evaluating qualitative research would be:

a) Impressiveness

b) Trustworthiness

c) Joyfulness

d) Messiness

Question 5. Naturalism has been defined as:

a) Viewing natural and social objects as belonging to the same realm

b) Being true to the nature of the phenomenon under investigation

c) Minimising the intrusion of artificial methods of data collection into the field

d) All of the above

Question 6. In an experimental design, the dependent variable is:

a) The one that is not manipulated and in which any changes are observed

b) The one that is manipulated in order to observe any effects on the other

c) A measure of the extent to which personal values affect research

d) An ambiguous concept whose meaning depends on how it is defined

Question 7. What is a cross-sectional design?

a) A study of one particular section of society, e.g. the middle classes

b) One that is devised when the researcher is in a bad mood

c) The collection of data from more than one case at one moment in time

d) A comparison of two or more variables over a long period of time

Question 8. Survey research is cross-sectional and therefore:

a) High in replicability but low in internal validity

b) High in internal validity but low in reliability

c) High in ecological validity but low in external validity

d) None of the above

Question 9. Panel and cohort designs differ, in that:

a) Cohort studies involve quantitative research, whereas panel studies are qualitative

b) A panel study does not need rules to handle new entrants to households

c) Only a cohort study will suffer from sample attrition

d) A panel study can distinguish between age effects and cohort effects, but a cohort design can only detect ageing effects

Question 10. Cross cultural studies are an example of:

a) Case study design

b) Comparative design

c) Experimental design

d) Longitudinal design

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91768846
  • Price:- $10

Priced at Now at $10, Verified Solution

Have any Question?


Related Questions in Marketing Management

Question - market entry strategyperform a market entry

Question - Market Entry Strategy Perform a market entry strategy used by Ford Motors evaluating the possible growth opportunities for the company. Use SWOT Analysis and Five Porter's Forces to perform a comprehensive res ...

Question read the disney case study located in the textbook

Question: Read the Disney case study located in the textbook on page 184. Choose a segment of Disney that could include theme parks (both domestic and global), feature films, television networks, theater productions, or ...

Question discuss the role of demographics in relationship

Question: Discuss the role of demographics in relationship to integrated marketing communications. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format. Inst ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Question research identify and discuss what the marketing

Question: Research, identify, and discuss what the marketing mix is as well as why it is important to a business. The requirements below must be met for your paper to be accepted and graded: • Attempt APA style, see exam ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question find a company in your area that is known for its

Question: Find a company in your area that is known for its environmental and/or social responsibility. Set up an interview with a company representative. In the interview find out: 1. What the company representative bel ...

Question write a 700- to 1050-word paper in which

Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...

Assignment - marketing essentialslearning outcomes -

Assignment - MARKETING ESSENTIALS Learning Outcomes - Explain the role of marketing and how it interrelates with other functional units of an organisation. Compare ways in which organisations use elements of the marketin ...

Question for this weeks discussion i am encouraging you to

Question: For this week's discussion I am encouraging you to watch TV. Yes, that is correct, I an encouraging you to sit back and watch a full hour of one of your favorite shows on prime-time television. However, instead ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As